Spectrum Valuation and Pricing
Spectrum is one of the few assets within the mobile industry that can deliver sustainable competitive advantage for operators and so understanding the value of spectrum is important for operators, investors and regulators.

Spectrum valuation, spectrum auction benchmarking, spectrum pricing and spectrum auction reserve prices.
Spectrum is a key asset in the mobile industry and its relative scarcity can result in high spectrum valuations and the willingness of mobile operators to pay potentially high prices to acquire or retain spectrum. Understanding the value of spectrum is therefore important for mobile operators in the context of the renewal of existing spectrum assets, the acquisition of new spectrum at auction or through administered processes as well as in the context of acquisitions and mergers and in relation to spectrum trades, spectrum swaps and spectrum leasing.
Telecom regulators are responsible for managing spectrum and often their statutory duties include ensuring that spectrum is assigned in a socio-economically efficient manner. The price charged for spectrum plays a critical role in determining how spectrum is assigned and so understanding the value of spectrum is also very important for regulators. An understanding of the value of spectrum supports regulatory decisions in relation setting annual spectrum usage fees, spectrum auction reserve prices, the prices charged in administrative procedures as well as for spectrum renewals.
Spectrum valuation is a challenging and complex process and more so for regulators as they face an asymmetry of information in relation to the values placed on spectrum by mobile operators.
The two most common approaches to spectrum valuation are spectrum auction benchmarking and detailed, bottom-up business modelling combined with discounted cash flow analysis.
Spectrum auction benchmarking
Coleago has been maintaining a proprietary spectrum auction database since spectrum auctions were first introduced into the industry. Our database contains the results of hundreds of spectrum auctions which can be used to infer the value of spectrum in other markets. Our spectrum auction benchmarking tools make relevant adjustments to the raw price information to increase their relevance for the target market. Spectrum auction benchmarking is a useful tool for operators and regulators to validate spectrum prices and values. Whilst the process is relatively quick to perform, it cannot fully take account of the unique circumstances in a particular market.
Detailed, bottom-up business modelling
A detailed, bottom-up business modelling based approach to spectrum valuation is the method used by nearly all operators when considering a significant investment in new or existing spectrum. A business modelling based approach can take full account of all the unique features of a specific market and a mobile operator’s network in order to produce ‘investment grade’ valuations in which senior executive management teams, investors and shareholders can have confidence.
Coleago has been at the forefront of spectrum valuation for 25 years and has been continually evolving and improving our methodology, approach and business modelling tools to ensure that we can provide the highest level of confidence in the values of spectrum we estimate. Our approach is based on developing long-term forecasts of 10 to 15 years or more in which we take account of all the key drivers of spectrum value. These drivers include device diffusion, customer traffic levels, technology evolution and capacity upgrade paths as well as spectrum re-farming, network and spectrum sharing and the valuations must also take account of the regulator’s future spectrum roadmap.
Benefits
Coleago is one of the industry’s leading experts on spectrum valuation and we have worked on over 250 spectrum valuation projects for operators, investors and regulators around the world.
Experience-based Approach
Coleago only delivers projects with partner / director level consultants with a minimum of 20 years’ experience in the industry. Our experience based approach means clients can place a high level of confidence in the valuations we generate.
Industry-leading Modelling Tools
Coleago has developed probably the industry’s leading spectrum valuation modelling tools which can take account of all the unique features of any market and any network. Our modelling tools are designed to generate the valuation information required to support the execution of the most complex spectrum auction bidding strategies and provide clients with a high level of confidence in the value of spectrum.
A Combined Top-down and Bottom-up Approach
Coleago combines bottom-up business modelling with top-down spectrum auction benchmarking to provide further confidence in the spectrum valuations we provide.
Spectrum valuation in Denmark for 700, 900, 1500, 1800 MHz used in a shared network.
Spectrum valuation in Bangladesh for 700, 2100, 1800 MHz of over 10,000 packages, spectrum strategy and refarming.
Spectrum valuation in Canada, for 700 and 2500 MHz spectrum in 52 regions for a regional CCA.
Auction rules analysis, bid strategy and live auction support in Ukraine for a sequential sealed bid auction for 2100 MHz spectrum.
Spectrum trading in New Zealand, valuation and negotiation support to acquire 1800 MHz spectrum from another operator.
Spectrum training course for DG Connect of the European Commission “Assessment of spectrum awards procedures”, 2 days, incl. mock auction.
Spectrum consultation in New Zealand, responses to consultation document and evidence based advocacy papers to support our client’s view point.
Spectrum demand model for the GSMA as an input to the WRC-15.
Best practice in spectrum management and assignment workshops for regulators and operators in India, China, Indonesia, Tanzania, Gabon, South Africa, Bangladesh, Kenya, Cambodia, Mozambique, and Namibia.
Our people
Coleago’s experts in spectrum valuation and pricing.

Graham Friend
Managing DirectorGraham Friend is the co-founder and Managing Director of Coleago, where he focuses on strategic business planning, valuation, auction bidding strategy and regulatory issues.

Scott McKenzie
DirectorScott is one of the directors of Coleago and is a highly experienced consultant with over 30 years’ experience in the telecoms and high technology industries. Since joining Coleago, he has led numerous complex spectrum, fibre, MVNO, regulatory, transaction and training projects.

Stefan Zehle
Chairman and CEOStefan is the CEO and the co-founder of Coleago Consulting. He has been working in telecoms since 1987 with experience in over 65 countries. Stefan is a director of a start-up mobile operator, and an expert in spectrum valuation and licensing.
Our Clients
Learn how we helped customers with their spectrum-related projects.
TCRA
The Tanzania Communications Regulatory Authority (TCRA) is an independent government body responsible for the regulation of the communications and broadcasting sectors.
Millicom
Millicom is a leading provider of fixed and mobile telecommunications services dedicated to markets across Latin America.
Axiata
Axiata Group Berhad, is a Malaysian multinational telecommunications conglomerate with extensive operations in Asia.
Other Services

Spectrum Auction Bidding Strategy and Auction Design
Coleago has worked extensively with a wide range of mobile operators to help them achieve their auction objectives whilst minimising their exposure to risk.

Strategic Spectrum Review
Coleago Strategic Spectrum Review identifies opportunities for optimising existing spectrum holdings and predicts future spectrum requirements to ensure that operators have a robust spectrum, technology and regulatory engagement strategy.

Telecoms Regulation
Coleago understands the strategic aspects of telecoms regulation and the long-term impact on the business and a country’s economy.

Strategy and Business Planning
Coleago’s approach to strategic business planning is founded on a deep understanding of network economics and underpinned by rigorous analysis and network modelling

Transaction Services
Coleago’s transaction services focus on commercial and technical due diligences for telecom businesses and investors as well as information memoranda for sellers.

Training and Management Development for Telecoms Companies
At Coleago, we specialise in leveraging our unparalleled insight and expertise in telecoms to provide organisations and telecoms professionals with the knowledge and skills needed to thrive in the rapidly evolving industry landscape.